4/16/2024 0 Comments Hi this is flume![]() ![]() Hi This Is Flume is a 17-track reminder of Flume's reigning status as an innovator in electronic music. It's clear that the music world was ready for Flume's return, and lucky for everyone, they only had to wait 24 hours for it to happen. The mixtape's name Hi This Is Flume and its album art, a vividly heightened graphic image of a vinyl-wrapped retro car. With contemporaries like Major Lazer and JOYRYDE chiming in with their excitement, the announcement took the internet by storm with fans and media jumping in with memorable GIF reactions. Coming from an artist who struck oil by digging firmly in the middle ground, Hi This Is Flume is a welcome step towards somewhere less comfortable.It was a big day for electronic music yesterday, as a name that is now a veteran in the scheme of things, Flume, announced a break from a nearly two-year silence with the drop of a new mixtape, Hi This Is Flume, today. It makes less sense to pick out certain tracks than to ride the mixtape's hairpin turns and whiplash stop-starts. In a way, Hi This Is Flume seems like the anti-streaming album. From the EDM kids to underground heads, there's something for everyone on this full-length, which retains Streten's accessibility while also contorting it into agonized shapes. Cynical listeners might see it as trend-hopping, but there's a boldness to Streten's production that gives it something more than just commercial appeal. Hi This Is Flume is Streten's attempt to position himself as someone who can work with hot rappers and respected electronic music producers alike. ![]() ![]() Hi This Is Flume turns that dualism into complete sensory overload, a feeling that defines the mixtape. He takes familiar ideas and puts them through his own gauntlet of effects and tics, particularly his muscular sample processing and sudden tonal shifts between smooth and gritty, mashing up the two sides of Flume-the EDM star and the radio-friendly pop songwriter. There's a trancey remix of SOPHIE's "Is It Cold In The Water?" That the remix is part of the package is telling of Streten's method here. "Dreamtime" could be an old Los Angeles beat scene track mashed up with shoegaze. "Upgrade" sounds like early Zomby fed through a woodchipper. "Ecdysis" might bring to mind Hudson Mohawke. The intense sound design is not unlike SOPHIE's. Hi This Is Flume often recalls the music of other artists. The record's structure means that tracks like "Voices" are fleeting pleasures-presented as a "mixtape," Hi This Is Flume highlights lots of clever ideas, from the futuristic grime collaboration with the UK rapper slowthai to Flume's track with JPEGMAFIA, who tries to run circles around the slippery beat, messes up, screams "FUCK!" and then starts over again, as if the mixtape's fizzy energy had finally spilled over. But after less than two minutes, we're off again into the wilds of banging drums and bucking basslines. Sure enough, the SOPHIE-assisted "Voices" is the highlight, mixing white-hot synth zaps and distorted, glitchy percussion with a hummable vocal from Kučka. My interest in Hi This Is Flume was piqued by SOPHIE's guest appearance. On his new mixtape, Hi This Is Flume, the artist, AKA Harley Edward Streten, tries to make up for it by exploring novelty and weirdness like never before. His music's gorgeous sheen, often accompanied by easy pop melodies, is hard to resist, even as the results can lack flair or originality. Thanks to radio-friendly hits and a chilled-out, trap-influenced sound that's made him popular on streaming services hungry for pleasant background music (" Never Be Like You" has been streamed more than 453 million times), Flume is a lucrative artist. Flume's music is ubiquitous-you've probably heard it, even if you didn't know it at the time. ![]()
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